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Cracking the Code: Influencer Marketing Success in Uncertain Times
We’ve always had influencers in the form of movie stars and athletes, but today’s digital world has allowed a new “everyday person” to become an influencer. What makes the ‘everyday’ influencer successful? Have influencer marketing programs changed with the slew of corporate cuts occurring across the industry? What does an ideal influencer partnership look like in these times of uncertainty? Tune into this episode of our 60-second Retail podcast to hear Paige Lustbader, Audit Director in the Retail & Consumer Products industry group at BDO USA, lay out how to crack the code for influencer marketing success.
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