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Mastering the Customer Journey: Strategies for Leveraging CEC Channels, Analytics, and Technology with Kacey Tolua, Senior Director of CEC Technology, Channels, and Self-Service at Marriott International [Contact Center]

6/19/2023 • 25 min

Key Takeaways: Effectively leveraging CEC channels is essential for creating a powerful omnichannel strategy and enhancing the entire customer journey. Analytics plays a crucial role in driving decision-making and optimizing customer experience initiatives. Understanding customer intent is vital for prioritizing the customer experience and aligning business strategies with customer needs and expectations. Businesses should continuously adapt their strategies to evolving customer behaviors and preferences by leveraging technology and utilizing tools for learning. Translating customer insights into actionable improvements is key to refining offerings and delivering exceptional customer experiences. Prioritizing and supporting frontline employees is essential as they serve as the face of the brand and have direct interactions with customers. Technological advancements and analytics can significantly improve understanding and meeting customer expectations, as demonstrated by success stories at Marriott International. Marriott's unique approach of achieving 0% containment and working backward with technology brings benefits to the customer experience. Kacey Tolua's induction into the CCW Hall of Fame is a well-deserved recognition, highlighting her contributions to the customer experience industry Customer Contact Week is the leading event series dedicated to serving professionals within the customer service industry, kicks off its silver jubilee celebration in Las Vegas, Nevada. 25 Years of Shaping Customer Excellence, this year's event returns to Caesars Forum from June 19-22, 2023. CCW is powered by CCW Digital, a division of Customer Management Practice (CMP). Use the code CCWLV_P1N for 20% off all end user passes. ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick’s books: Reasons NOT to Focus on Employee Experience: A Comprehensive Guide Apparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A Coffee BOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/press1fornick/message

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