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🍔 Crave-Worthy Burgers and Consistent Guest Experiences: The Secrets to Bobby's Burgers' Success. With Anne Pritz, CMO. [Guest Experience]

9/20/2023 • 32 min

Anne Pritz, a former aspiring veterinarian, had her career aspirations change to focus on the food industry. Anne's career path has since been dedicated to working with various food brands, both domestically and internationally, with a focus on supporting franchisees in growing and establishing profitable businesses. She finds immense fulfillment in assisting franchisees and jumped at the opportunity to develop Bobby's Burgers by Bobby Slay into a franchise model. Anne recognizes the potential of expanding Bobby's Burgers nationwide and eventually internationally and is excited to bring this beloved brand to neighborhoods around the world. [00:01:50] Early aspiration to be a vet; now food-focused career supporting franchisees. [00:03:39] Bobby's Burgers expanding to non-traditional locations, and franchises. [00:06:49] Training and listening are essential for success. [00:12:02] Established businesses match our criteria and culture fit. We learn from established operators and grow. [00:16:25] Leveraging Bobby Flay to attract repeat customers. [00:20:26] Training ensures consistent, visually compelling food marketing. [00:23:20] Leverage tools, influence trends, and use consumer insights. [00:25:55] Breakthrough content is crucial for attention. Advertising, AI, and technology play a role. [00:28:20] Secret ingredients: franchisees, operators, menu, training, support. ABOUT NICK GLIMSDAHL Subscribe to my weekly newsletterFind me on TwitterFind me on LinkedIn LISTENER SUPPORT Purchase Nick’s books: Reasons NOT to Focus on Employee Experience: A Comprehensive Guide Apparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A Coffee BOOK RECOMMENDATIONS: Learn about all the guests book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY: VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/press1fornick/message

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