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CultureLab with Aga Bajer

Aga Bajer: Culture Strategist, Writer, Coach

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Mike Ganino: How Stories Shape Culture

A great story engages and moves people. It makes them feel invested in the outcome; it helps them make meaning out of what surrounds them and it changes the way they think, feel, and act. Our guest today is Mike Ganino. He is a storytelling and communication expert and the author of Company Culture for Dummies. In this episode, we talk about why storytelling is so important when it comes to cultivating a healthy culture.

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