CultureLab with Aga Bajer
Aga Bajer: Culture Strategist, Writer, Coach
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Melissa Agnes: Crisis Ready - How to Build an Invincible Brand
Our guest today is Melissa Agnes. Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa is a leading authority on crisis preparedness, reputation management, and brand protection. Melissa’s area of expertise is something that most of us don’t enjoy thinking about. She works with organizations to explore questions such as: What will happen if things go off the rails and we find our business in a major crisis situation? Are we ready for the worst?
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