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CultureLab with Aga Bajer

Aga Bajer: Culture Strategist, Writer, Coach

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Srdja Popovic: Why a Successful Cultural (R)evolution Requires a Movement

Meet Srdja Popovic, an activist who formed the Otpor! movement in 1998 to overthrow Slobodan Milosevic. Srdja and I talk about how to create successful movements. Why? Because nothing mobilizes people to take action more than a sense of belonging, engagement, and social proof. Movements offer all of it - and more! And yes, it is possible to create a movement in your company, too - no matter how small it is!

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