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The Dirt on AI: How Smarter Spraying Is Changing Farming

10/20/2026 • 27 min

Farmers are trying to get more out of every acre while weather gets harder to predict and costs keep climbing. James Kotecki talks with Jessica Uelmen, VP of engineering at Blue River Technology, a John Deere company, about See & Spray, a system that uses 36 cameras to spot weeds and spray only where needed, with AI running on the machine in real time. Jessica e… Play episode

The Next Wave of Sleep Tracking Doesn't Need a Wearable
Napster is Back. This Time with an AI Workforce
Roblox: The Marketing Strategy You Didn't Know You Needed
Boats, Bots and Bionic Knees: Yes, All of That's at CES
Building Trust, Measurement and Brand Safety at Scale
Why CTV Discovery is the Next Big Battleground for Performance Marketing
Making the Smart Home Simpler, Safer and More Intelligent with AI
Innovation for Longevity — How Trust and Relevance will Define the Next De…
Building Customer Experiences that Feel Intelligent — and Unmistakably Hum…
Designing the Future when Creativity Meets Frontier Technology
The Next Evolution of Hospitality through Data, Loyalty and Experience
Building Real Community With Virtual Audiences
AVOD, Personalization and the Future of Streaming Engagement
Turning AI, Identity and Predictive Intelligence into a Smarter Marketing …
Navigating Labor, Technology and Trust in the AI Era
Autonomous AI: Marketing on Autopilot
CES 2026: Reporting on the Future of AI Trends and Policy
CES 2026: A Global Perspective on the Future of Technology
CES 2026: A Deep Dive into Tech that Will Change Lives
What to Expect at CES 2026
Inside Innovation: Resmed & National Sleep Foundation, A CES Tech Talk Spe…
Inside Innovation: Sabre, A CES Tech Talk Special Edition
Inside Innovation: Ernst & Young, A CES Tech Talk Special Edition
Inside Innovation: Texas Instruments, A CES Tech Talk Special Edition
Inside Innovation: DHL Supply Chain, A CES Tech Talk Special Edition
Beyond the Forecast: The Technology Powering Your Decisions
Screens Everywhere: How OLED Is Powering the Next Era of Display
AI, Robotics and the Future of U.S. Manufacturing
Global Innovation Trends: What's Next?
The Audience Age: AI Driving Growth and Monetization
Access Granted: When Tech is for Everybody, Everybody Wins
Innovation Doesn’t Wait: Brian Tong & iJustine Preview CES 2026
You Get Free Streaming! And You Get Free Streaming!
Sports Outside the Stadium
Snap’s Secret Sauce: How Gen Z is Shaping the Future of Ads
Driving Performance in Brand Safe Environments
Level Up Your Snacking Game
Every Brand is a Health Brand
How Much Carbon Is Your Ad Budget Burning?
The Power of Ask Me Anything
Ray-Ban Meta Frames and the Power of Instant Translation
AI Accountability: Balancing Innovation and Privacy
The Future of Programmatic Advertising with Generative AI
How AI is Reshaping Business Operations Responsibly
CES 2025: Trends That Will Shape the Year
CES 2025: Digital Health Media Roundtable
CES 2025: The Tech Policy Landscape
Inside CES with iJustine and Brian Tong: Part 3
Inside CES with iJustine and Brian Tong: Part 2

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