CES Tech Talk

Listen, download, subscribe

Apple Podcasts

Spotify

The Future of Programmatic Advertising with Generative AI

Tim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity.

• 

  The Dirt on AI: How Smarter Spraying Is Changing Farming

• 

  The Next Wave of Sleep Tracking Doesn't Need a Wearable

• 

  Napster is Back. This Time with an AI Workforce

• 

  Roblox: The Marketing Strategy You Didn't Know You Needed

• 

  Boats, Bots and Bionic Knees: Yes, All of That's at CES

• 

  Building Trust, Measurement and Brand Safety at Scale

• 

  Why CTV Discovery is the Next Big Battleground for Performance Marketing

• 

  Making the Smart Home Simpler, Safer and More Intelligent with AI

• 

  Innovation for Longevity — How Trust and Relevance will Define the Next De…

• 

  Building Customer Experiences that Feel Intelligent — and Unmistakably Hum…

• 

  Designing the Future when Creativity Meets Frontier Technology

• 

  The Next Evolution of Hospitality through Data, Loyalty and Experience

• 

  Building Real Community With Virtual Audiences

• 

  AVOD, Personalization and the Future of Streaming Engagement

• 

  Turning AI, Identity and Predictive Intelligence into a Smarter Marketing …

• 

  Navigating Labor, Technology and Trust in the AI Era