CES Tech Talk

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Building Trust, Measurement and Brand Safety at Scale

Protection and performance don’t have to be a trade-off. IAS' CEO, Lisa Utzschneider, and TikTok’s VP Product Management & Head of Monetization Product Solutions & Operations, David Kaufman, explain how a leading global measurement and optimization company and a fast‑growing social platform work together to ensure digital ads are viewable, human and adjacent to brand‑safe, brand‑suitable content.

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  The Dirt on AI: How Smarter Spraying Is Changing Farming

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  The Next Wave of Sleep Tracking Doesn't Need a Wearable

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  Napster is Back. This Time with an AI Workforce

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  Roblox: The Marketing Strategy You Didn't Know You Needed

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  Boats, Bots and Bionic Knees: Yes, All of That's at CES

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  Why CTV Discovery is the Next Big Battleground for Performance Marketing

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  Making the Smart Home Simpler, Safer and More Intelligent with AI

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  Innovation for Longevity — How Trust and Relevance will Define the Next De…

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  Building Customer Experiences that Feel Intelligent — and Unmistakably Hum…

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  Designing the Future when Creativity Meets Frontier Technology

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  The Next Evolution of Hospitality through Data, Loyalty and Experience

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  Building Real Community With Virtual Audiences

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  AVOD, Personalization and the Future of Streaming Engagement

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  Turning AI, Identity and Predictive Intelligence into a Smarter Marketing …

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  Navigating Labor, Technology and Trust in the AI Era