CES Tech Talk

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Turning AI, Identity and Predictive Intelligence into a Smarter Marketing Engine

On this episode of CES Tech Talk, Zeta Global’s CEO David Steinberg explores how Zeta uses big data and AI agents to cut waste, boost relevance and drive measurable revenue for large enterprises, why the company built its Athena conversational “super agent” and what their OpenAI collaboration could unlock next.

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  The Dirt on AI: How Smarter Spraying Is Changing Farming

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  The Next Wave of Sleep Tracking Doesn't Need a Wearable

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  Napster is Back. This Time with an AI Workforce

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  Roblox: The Marketing Strategy You Didn't Know You Needed

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  Boats, Bots and Bionic Knees: Yes, All of That's at CES

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  Building Trust, Measurement and Brand Safety at Scale

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  Why CTV Discovery is the Next Big Battleground for Performance Marketing

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  Making the Smart Home Simpler, Safer and More Intelligent with AI

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  Innovation for Longevity — How Trust and Relevance will Define the Next De…

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  Building Customer Experiences that Feel Intelligent — and Unmistakably Hum…

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  Designing the Future when Creativity Meets Frontier Technology

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  The Next Evolution of Hospitality through Data, Loyalty and Experience

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  Building Real Community With Virtual Audiences

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  AVOD, Personalization and the Future of Streaming Engagement

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  Navigating Labor, Technology and Trust in the AI Era