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Tell Me Why

American Airlines

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S6:E2 — ‘Our customers have changed, and how they shop has changed’ — Scott Laurence & Thomas Rajan

In the newest edition of Tell Me Why, Scott Laurence, SVP of Partnership Strategy and International, and Thomas Rajan, VP of Global Sales, discuss how American is implementing New Distribution Capability technology, which we use to distribute offers to customers through travel retailers, and giving customers the best content by improving the digital retail experience.

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