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Facing the Copper Sunset: TELCLOUD Explains What Businesses Need to Know Now, POTS and Shots Podcast Series
“It doesn’t matter how much a carrier charges—at some point, those copper lines are going to be shut off,” says Jake Jacoby, CEO of TELCLOUD. “The real question is whether businesses get ahead of it or wait until it becomes a crisis.” In the latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, sits down with Jacoby to examine the accelerating reality of the copper sunset and the growing urgency for organizations still relying on legacy POTS lines. Jacoby explains how telecom networks have shifted almost entirely away from copper, leaving only 5–10% of that infrastructure still in use—yet costly to maintain. Deregulation in 2019 allowed carriers to raise prices dramatically, but even skyrocketing bills have not stopped shutdowns. Businesses now face two converging pressures: rapidly rising POTS costs and the certainty that service will eventually be discontinued, regardless of price. For many organizations, this issue surfaces unexpectedly, when once-modest line items suddenly trigger concern from finance teams and executives. Jacoby emphasizes that POTS replacement is not something most businesses have ever planned for, making it critical to choose a partner that can simplify the transition and deliver a long-term solution. TELCLOUD addresses this challenge by bridging legacy analog equipment—such as fire panels, elevators, and emergency phones—with modern, future-proof connectivity. The result is a reliable communication path designed to last for decades, paired with predictable monthly pricing that restores financial stability. For MSPs and IT providers that do not traditionally handle telecom, Jacoby notes that TELCLOUD’s channel-first, white-label model allows partners to remain the trusted advisor while TELCLOUD manages the complexity behind the scenes. The episode closes with the Shots segment, recorded from Mexico, where Jacoby introduces Cascahuin No. 7 Reposado, a smooth, oak-aged tequila from Jalisco—an apt finish to a discussion centered on patience, preparation, and long-term value. For more information, visit telcloud.com or call 844-900-2270.
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