The E-commerce Toolbox: Expert Perspectives
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E-commerce Expert Jesse Hanse: Building an Education-First Brand
Join Kailin Noivo as he chats with Jesse Hanse, the Head of E-commerce at Paula's Choice, in this episode of the E-commerce Toolbox podcast. Alongside insights on adopting a composability strategy and the future initiatives at Paula's Choice, Jesse explains the importance of content and education in their D2C skincare brand and how they are re-architecting their website to enhance the customer experience.
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