The E-commerce Toolbox: Expert Perspectives
E-commerce Experts, Noibu
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Greatest Hits - Balancing Hyper-Personalization and Customer Trust with Christopher Cowger
In this Greatest Hits episode of The Ecommerce Toolbox: Expert Perspectives, Christopher Cowger, Senior Vice President of Global Ecommerce and Online Experience at Dell, shares invaluable insights on balancing AI innovation with customer trust. He explores how Dell is revolutionizing ecommerce through generative AI while maintaining brand identity, discusses the importance of building diverse teams, and reveals strategies for integrating AI across both customer-facing and operational aspects of the business.
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