The E-commerce Toolbox: Expert Perspectives

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E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z

Join Kailin Noivo as he sits down with Ghiwa Salhani, E-commerce Supervisor at Fendi. Together, they explore the global luxury fashion brand’s approach to e-commerce, specifically focusing on their Gen Z and Middle Eastern markets. Discover how to trend on TikTok and entice the younger generation while using added incentives and in-store experiences to move the older generations online.

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  Ecommerce Expert Alexis Katsafanas: Embracing a Customer-First Mindset in …

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  Greatest Hits - Balancing Hyper-Personalization and Customer Trust with Ch…

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  Ecommerce Expert James Semple: How to Transition to Headless Architecture …

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  Ecommerce Expert Gabriel Yanko: Lessons from Building ASICS Canada's Ecomm…

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  Ecommerce Expert Leo Griffin: How Fast Sites Drive Massive ROI

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  Ecommerce Expert Thomas Mulreid: Demystifying Composable Commerce

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  Ecommerce Expert Rohit Nathany: Innovating Tech Evolutions from Within

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  Ecommerce Expert Meenakshi Lala: From Fashion to Flowers

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  Ecommerce Expert Chris Meystrik: Replatforming and Innovation

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  E-commerce Expert Dileep Marway: People-First Strategies and Navigating Di…

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  E-commerce Expert Jeff Hanson: Enhancing Customer Experience through Omni …

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  E-commerce Expert Kelly Goetsch: On Headless Commerce and Microservices

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  E-commerce Expert Sophie Wawro: How Shoptalk is Transforming Retail Partne…

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  E-commerce Expert Brent Bellm: Embracing Open SaaS: BigCommerce's Strategy…

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  E-commerce Expert Robin Helfer: Balancing Books and Brands for E-commerce …

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  E-commerce Expert Lorenzo Riberto: Taking Omnichannel From Buzzword to Str…