The E-commerce Toolbox: Expert Perspectives
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E-commerce Expert Phil Clark of Canada Goose: How a Luxury Brand Stays Competitive in a Fast Fashion Dominated Market
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Phil Clark, Senior Director of Digital Marketing and Media at Canada Goose. Together, they explore how the luxury fashion brand maintains competitive advantage in the current fashion market, measure the right KPIs, personalize experiences, and leverage social commerce and influencer marketing.
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