The E-commerce Toolbox: Expert Perspectives
E-commerce Experts, Noibu
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E-commerce Expert Christopher Cowger of Dell: Balancing Hyper-Personalization with Customer Trust
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell. Together, they explore what makes a strong, well-rounded e-commerce team, how generative AI is taking e-commerce into a new paradigm, and how to balance personalization with building customer trust and a brand identity.
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