The E-commerce Toolbox: Expert Perspectives
E-commerce Experts, Noibu
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E-commerce Expert Pahul Ahluwalia of Apricot Clothing: How Brands are Shifting to Mobile-First Strategies
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Pahul Ahluwalia, Director of E-commerce at Apricot Clothing. Together, they explore the evolution of e-commerce, highlighting how COVID-19 and AI have fast-tracked its evolution and shifted strategies towards being mobile-first, as well as how to drive conversion and balance profitability with competitive pricing.
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