The E-commerce Toolbox: Expert Perspectives
E-commerce Experts, Noibu
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E-commerce Expert Taylor Becker of Polar Electro Oy: Sales is a Symptom, Track Other Metrics
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Taylor Becker, Head of DTC & eCommerce in North America at Polar Electro Oy and Founder of Tailored Approach. Together, they discuss how to transition a company from a traditional sales mindset to an eCommerce mindset, why customer experience is so important, and how challenging the misconceptions around eCommerce are for leaders in the space.
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