The E-commerce Toolbox: Expert Perspectives
E-commerce Experts, Noibu
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E-commerce Expert James Connell of Carbon Balance: How to Balance Profitability and Sustainability
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by James Connell, Co-Founder and Chief Marketing Officer at Carbon Balance & eCommerce Consultant. Together, they delve into how the 2002 Olympics kick-started the growth of Canadian brand Roots, the evolution of omni-channel over the past two decades, and how to balance eCommerce profitability with sustainability measures.
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