The Coaches Corner University Podcast
Paul Oneid
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#169 - How to Grow Your YouTube and Podcast Channels - Jim McDonald
Today I sat down with Jim McDonald, Co-Owner of Third Street Barbell in Sacramento, CA. Jim left the corporate world behind a couple of decades ago and became a consultant in IT and healthcare marketing. In the early 2000s, he discovered powerlifting and began to document its training and some of its greatest performances as an early YouTube fitness creator. He focused on visuals that helped the audience understand not only the technical aspects of powerlifting, but also the emotions that drive lifters to lift. Eventually, he created a chart-topping podcast along with Mike Farr just before the worldwide explosion in podcast listenership. His role at 3SB is both administrative and creative, and he’s finding the balance between those a day at a time. We discussed: 02:00 - Background in Film and Audio Production 04:00 - Getting Into Powerlifting and Content Creation 08:00 - Cinematography Philosophy 12:00 - Starting the Power Cast Podcast 17:00 - Problems in Fitness Content 24:00 - Time Investment in Editing 34:00 - Authenticity and Validation 40:00 - Ethics of Monetization 50:00 - Opening Third Street Barbell 56:00 - Future of Content Creation Find Jim Website: thirdstreetbarbell.com Everywhere: @thejimmcd Instagram: @thirdstreetbb / @50percentfactd __________ Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance __________ -🌟 Make More Money and Improve your Services as an Online Fitness Coach: www.coachescorneru.com 💪 Use Training and Nutrition for Peak Performance: www. masterathletic.com Who am I and why should you listen to me? Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics. RAISING THE BAR FOR ONLINE COACHING!
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