The Coaches Corner University Podcast
Paul Oneid
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#187 - Marketing for Fitness Coaches - Kandace Hudspeth
Today I got to sit down with Kandace Hudspeth, CMO at OPEX + CoachRx, 20+ years in marketing, brand and growth strategy, and product development. She helps fitness coaches, personal trainers, and fitness brands build businesses with confidence, clarity and consistency. We discussed: 00:01 — Kandace's Background and Journey to OPEX 03:29 — Why Coaches Think They Hate Marketing 04:32 — Making Sales a Confirmation, Not a Pitch 10:23 — The Person, Problem, Promise Framework 11:17 — Problem Aware, Process Aware, Payoff Aware 14:09 — The Coaching Content Signature Framework 16:28 — The Minimum Viable Marketing System 18:20 — The "See, Make, Say" Content Workflow 22:03 — Followers Are a Vanity Metric 24:48 — Content Minutes and the 7-11-4 Framework 30:24 — Going Viral for Your Niche 37:12 — The Three-Mile Hero Concept 41:27 — Referrals as Your Number One Marketing Tool 44:22 — The Referral Ask and Why Coaches Miss It 47:52 — How You Show Up in Public Is Marketing 48:29 — Your Body Is Your Business Card 49:55 — Imposter Syndrome vs. Lack of Experience 51:39 — Why Your First 100 Videos Will Suck (and Why That's Fine) Find Kandace https://www.instagram.com/kandacehudspeth Website - https://www.kandacedickson.com/ YouTube - https://youtube.com/@kandacehudspeth Instagram - https://www.instagram.com/kandacehudspeth, @marketingforfitnesscoaches __________ Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance __________ -🌟 Make More Money and Improve your Services as an Online Fitness Coach: www.coachescorneru.com 💪 Use Training and Nutrition for Peak Performance: www. masterathletic.com Who am I and why should you listen to me? Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics. RAISING THE BAR FOR ONLINE COACHING!
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