Founder University
Founder University
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How To Design Loved Products + Ads Theory for B2B Startups
First, we hear from Scott Bair (Lunour) who talks all about product design and how you can build loved products like Airbnb, Uber, and Apple. After that, we've got a presentation by Tom Eschbacher (LinkedIn) talking about B2B Marketing & Ads. Claim your free $100 Linkedln Ads credit at http://linkedin.com/founderu to get started. ======== How To Design Loved Products - Scott Bair 1:43 How to solve problems through design 3:33 Step-by-step design process 6:20 Design walk-through 8:32 Wireframing 9:45 Polished Designs 14:18 UI/UX Design Best Practices ======== Ads Theory for B2B Startups - Tom Eschbacher 19:35 How to think about lead generation 20:28 North Star metrics (measure what matters) 24:45 How to optimize ads on LinkedIn
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