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How to Build a Cold Email Campaign + Building a Winning Prototype
(0:00) Craig Zingerline explains the benefits of a cold email campaign (2:58) Understanding your Ideal Customer Profile (5:08) Building a list of targets (6:42) Creating great email content (8:10) How to create an email sequence (12:43) Tools and systems for setting up a cold email campaign Craig Zingerline (Velocity Growth) breaks down how to build an email campaign from scratch that converts, followed by a presentation from Microsoft's Obi Akpuda on how to build a winning prototype. Learn more at http://aka.ms/fromzerotoone
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