Clinic Conversations
Elissa O'Keefe and Cate Scolnik
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How Your Competitors Can Help You Grow Your Clinic
You might think you need to ignore your competitors and forge your own path. You may think you need to know their pricing so you can undercut their prices. But these strategies cause stress and neither of them helps you get ahead in your own business. Instead, you can take a healthy approach to competitors and use them to learn about your audience and customers. In this episode we give you clear strategies you can implement immediately to “spy” on your competitors to improve your own marketing, and grow your business. You don’t want to miss: The Different Ways You Can Compete (hint: It’s Not Only On Price)How to Clearly Identify Your CompetitorsWhy Great Artists Steal And How To Do This Ethically Resources Clinic Conversations Ep 1: Creating a Charismatic BrandClinic Conversations Ep 8: How to Start a Clinic in a PandemicAustralian Health Practitioners Regulation Agency (AHPR)AHPR Guidelines for advertising a regulated health serviceAHPR Social Media: How to meet your obligations under the lawBravura Business Incubator (previously Bravura Beauties): Community and Support for Clinic Owners
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