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Clinic Conversations

Elissa O'Keefe and Cate Scolnik

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How to Craft Killer Blog Content

You might not know this, but Cate has worked with some of the biggest bloggers on the planet, including Jon Morrow (who is like the Stephen Hawkings of blogging). After completing Jon's course, she was invited to become one of three editor instructors and help other people get onto big sites like Huffington Post. So she knows her stuff, and she's going to share it. You also know Cate loves making things easy so we'll give you simple frameworks so you can start taking action immediately. A great blog is a business asset. It can grow your audience, drive sales and create a strong bond with the people who read it, so this is a must-listen episode!  You don’t want to miss: How to Create an Enticing Headline that Captures AttentionWhy The Writing Rules You Learned At School Aren't Applicable to Writing For The WebHow to Create 12 Months of Social Media Content For Every Blog Post, Without Lifting a FingerHow to Craft an Opening That Makes Yoru Audience Think You Can Read Their MindSimple Headline Hacks That Will Supercharge Your Content    Resources MissingLettr: a platform that turns your content into engaging social media postsLumen5: Easily make videos for content marketing in a snap.Grammarly stops Cate from putting her foot in her mouth online801+ Power Words That Pack a Punch & Convert like CrazySmartBloggerBravura Business Incubator (previously Bravura Beauties): support, community and training for laser clinic owners

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