Clinic Conversations
Elissa O'Keefe and Cate Scolnik
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How to Make Social Media Simple, Easy and Successful for Your Clinic
Can you believe that Christmas is looming on the horizon already? Yikes! Knowing that we're coming into spring and you're all getting busier, we wanted to share some marketing magic with you. Particularly ways to set yourself up now to save time in silly season! Cate has been looking at laser clinics that are marketing online and there are a few simple things that most people aren’t doing, so we thought we'd share them with you. You don’t want to miss: How your competitors can help you market your businessTwo easy frameworks to make posting quick and effortlessPlaces to find content ideas when your mind draws a blankA simple but effective hashtag strategy for InstagramHow AHPRA can impact your social media Resources: AHPRA New Social Media Guide AHPRA Advertising Guidelines Buffer for scheduling content. Their free plan allows you to set up 3 social profiles (ie Twitter, Facebook and Instagram). Great for small businesses and people wanting a free tool to get started. Grammarly prevents grammatical mistakes, not just spelling errors, but typos. It stops me from putting my electronic foot in my mouth all the time! It’s a Chrome extension that checks your typing while you’re on Facebook, or while you’re creating a new webpage – anywhere online. Aesthetic Advisor the Australian trusted online resource to research procedures, find a skilled practitioner, read real reviews and have questions answered. Creating Crazy-Good Content: Cate’s online course Places to get great ideas when your mind draws a blank: Easil is similar to Canva and is your DIY Design secret weapon. A drag-and-drop tool that helps you create visual content so fabulous it looks like a pro did it VistaCreate (previously Crello) is similar to Canva and their templates are great for inspiration. Animoto allows you to make great videos easily and their templates are great for inspiring ideas. Biteable is a great video animation tool with plenty of templates to choose from. Wave Animation has templates that are fabulous for sparking ideas. Answer the Public pop your topic into the machine and have it churn out all the questions people ask Google
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