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SVP for Kingston Marketing Group on Creating Meaningful Relationships Using Brand Archetypes | builders podcast
Episode 56: Today's conversation is with Todd Olsen, SVP of Marketing for Kingston Marketing Group to discuss the concept of brand archetypes and how they can be used to create a deeper connection with customers. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss The Office with superfan Billy Liang and how your boss can win a trip to Sandals Jamaica. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Enter your boss into the best boss contest: https://www.business.com/worlds-best-boss/ The brand archetypes color wheel: https://marchbranding.com/buzz/brand-archetypes/
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