Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
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Launch On TikTok Shop The Right Way (Based On The Data) — Alex Nisenzon | Why TikTok Shop Is Outpacing Amazon, How Creators Fuel TikTok Sales, Why Impulse Buys Thrive On TikTok, How To Prep With TikTok Data, Why Mid-size Brands Succeed (#409)
In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed. Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales. Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and other platforms. Topics discussed in this episode: Why TikTok Shop is growing faster than Amazon. How creators, not brands, drive TikTok sales. Why impulse buys lead on TikTok—for now. What makes TikTok videos drive sales. How to prep for TikTok Shop with data. Why mid-size brands win on TikTok. What price points work best on TikTok. How Charm.io tracks TikTok Shop trends. What bundling and creator tactics work. Why TikTok boosts both sales and awareness. Links & Resources Website: https://www.linkedin.com/in/nisenzon/ LinkedIn: https://www.linkedin.com/company/charm-io/ X/Twitter: https://twitter.com/CharmAnalytics Get access to more free resources by visiting the show notes at https://tinyurl.com/2mf3ex8r ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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