Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast podcast show image

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter

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What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)

What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount Tha…

12/15/2025 • 19 min

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes. Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns. She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achi… Play episode

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