Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship.
Podcast
Episodes
Listen, download, subscribe
Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)
In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketing campaigns. The risks involved with handling first-party data, and how can brands mitigate them. Why AI is important for...
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller RSS Feed
