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Using Humour in Content Marketing for Ecommerce to Create a Pharmaceutical Brand | Ananya Maloo - Founder, Nuutjob
Nuutjob is an intimate hygiene brand for men started by two sisters. Stemming from a thorough research on health and wellness products available for men, the brand aims to provide complete hygiene solutions for men to prevent infections and ringworms. The pharmaceutical, health and wellness brand has also been featured on Shark Tank India for serving an under-served consumer market. In this episode, we talk to Ananya Maloo, the Founder of Nuutjob. From understanding the challenges they faced as women founders in market research to how they have taken on a unique tone of voice to educate their audience in a fun manner about intimate hygiene, we deep dive into their social media strategy and how they keep up with all the trends despite the industry they are in. Tune in! Visit their website to know more.
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