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How an Indian Sustainable Food Brand Takes an Educational Approach to Marketing | Sairaj Dhond - Founder, Wakao
Wakao is India's pioneering brand that creates products from the extraordinary superfood - Jackfruit. This Goa-based sustainable food brand is on a mission to positively impact the planet through their handpicked natural offerings. The visionary founder of Wakao recognized the unfortunate reality of jackfruits going to waste in India and saw the potential that could be unlocked. With a clear and educational branding approach, they embarked on a journey to introduce this unique product. To ensure customers enjoy their jackfruit creations, recipe cards were thoughtfully included, guaranteeing the perfect cooking experience and delighting their loyal customer base. Wakao has been actively engaged in pop-ups and collaborative efforts, connecting with diverse individuals. Their focus extends beyond the direct consumer market, reaching out to cafes and restaurants, and enriching the culinary landscape with the wonders of jackfruit. A significant turning point came when Wakao caught the attention of Shark Tank India. Since then, they have made rapid strides toward their goals, propelled by newfound exposure and opportunities. Listen to our episode as we dive into a fascinating conversation with the founder of Wakao, uncovering his inspiring journey and vision for a sustainable future.
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