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How a Homegrown Guilt-Free Candy Brand is Leveraging Instagram Reels for Growth | Aashnee Gajaria - Founder, Sandhya Seshadri - Co-founder, Niblerzz
Niblerzz - the homegrown brand on a mission to revolutionize how we enjoy candies! This clean-label, guilt-free candy is a labor of love from two friends who are determined to break the mold of traditional sweets. Drawing inspiration from their shared experiences in the industry, Niblerzz has a unique perspective on what makes a candy truly irresistible. To spread the word about their innovative product, Niblerzz focuses on creating engaging content that resonates with their audience. From dynamic Instagram feeds with vibrant colors and catchy content, they go above and beyond to provide a personal touch that sets them apart from the competition. At the heart of Niblerzz's philosophy is their commitment to creating healthy and delicious candies. They believe in using content marketing to educate their target audience about the benefits of their guilt-free treats. What's more, Niblerzz understands the importance of feedback from their customers. They prefer sending their products directly to their genuine customers instead of investing in influencers. This helps them gather valuable insights and improve their product offerings for the benefit of their loyal fans.
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