Content Kettle (eCommerce Special)
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Learn how identifying your niche can turn into a marketing strategy on social media from Nadia - Founder, Fauna.ie
An Irish clothing and accessories brand started by a designer who is fascinated with animals, Fauna.ie has a found a niche for themselves. From day one, the independent fashion brand's main influence is the animal kingdom. They create illustrations and prints that are contemporary, bring and strong; but more importantly, recognisable and loved by whoever wears them. In this episode, we talk to the Founder of the brand, Nadia about why she started the brand, finding her niche and how maintaining her unique selling proposition has turned into a marketing strategy for the business. We also touch upon how the brand makes use of social media to present their brand, creating content that is as authentic as their prints. Tune in to learn from the Founder's experience or visit their store to know more.
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