Content Kettle (eCommerce Special)
Contensify
Podcast
Episodes
Listen, download, subscribe
How Hanout Boutique uses offline events and influencer marketing to promote their luxury fashion brand | Meriem Nour (Founder)
When it comes to marketing a fashion and apparel brand, most businesses only look at online channels to run promotions. But Hanout Boutique takes a different approach to promotions by integrating offline events into their online eCommerce marketing strategies. In this episode with the Moroccon luxury ready-to-wear brand for women, we talk about using offline events and influencer marketing strategically to reach a targeted audience in this ever-increasingly competitive industry, with the Founder - Meriem Nour. To give more background on the brand, Meriem Nour is a self-taught Moroccan designer. Her brand, Hanout Boutique is based in Marrakech with its workshops and boutique located in the historic center of the city. Her collections come with an influence of the Victorian times owing to the years she spent in England and have a natural affinity for the Seventies and Rock culture. Tune in to the episode to learn how offline and online marketing strategies can be the hack to reaching your audience. If you want to know more about the brand, visit their store here.
Content Kettle (eCommerce Special) RSS Feed
