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Building a marketplace and a community for marketing sustainable products - Anushree Biswal | Founder | The Good Route
Building a sustainable business is no easy feat - from validating consumer needs, predicting future purchase patterns to creating demand and helping them see the value of products, there's a lot that needs to be done by a brand to find its footing before getting started on developing their own products and marketing them. So we decided to get the Co-Founder of The Good Route, an online marketplace for sustainable businesses to put their best foot forward to meet consumer needs with conscious products. In this episode, we're talking all about building out a loyal community before starting to develop your own products and leveraging a value-driven approach to reach your target audience. If you haven't met The Good Route yet, visit their website today.
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