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Ecommerce marketing lessons from the Chief Commercial Officer of Blue Tribe Foods, a plant based meat brand | Sohil Wazir

Blue Tribe Foods is a pioneer in plant-based meat products today. Having started with a thorough research on their target market and the different taste palettes they were addressing, their mission is to provide delicious, sustainable food for everyone by using the best natural alternatives to meet. In this episode, we have the Chief Commercial Officer or Blue Tribe Foods, Sohil Wazir, talking about how they started, and they used a content-first approach to reach their target audience and capture the market. Tune in if you’ve been looking for DTC content marketing and collaboration marketing examples. Haven’t met Blue Tribe yet? Visit their store here.

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