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Staying authentic is the real hack to organic marketing | Founder - UPSHOP | Sustainable Clothing Brand
In the times of fast fashion, changing the narrative and influencing consumer purchase patterns to choose sustainability, is extremely challenging. But the one thing that can help your business stand out, is staying true to yourself and being authentic on the channels you're trying to reach your audience. In this episode, Gauri Ahuja, a young entrepreneur, who sidestepped from the conventional career path to start a brand of her own, UPSHOP - sustainable fashion wear, talks about her journey and how she took her unique concepts to the market. One of the things we loved about her approach to marketing UPSHOP is her authenticity and focus on the process, and we think you should hear her out! Tune in to the episode today. And if you want to explore what Gauri is creating at UPSHOP, you can visit her website here.
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