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Staying true to yourself and your customers as a marketing strategy | Sumedha Mahajan, Founder - Brakefree
High impact Sportswear and Gym wear brand for women, Brakefree is a brand that remains true to its name and is out here to change the narrative of what athletes and fitness enthusiasts really need to perform to their full potential. They're here to help you brake free and accomplish bigger milestones - no matter what your fitness journey looks like. But that's not all; the brand stems from the heart of an athlete - record-breaking endurance runner Sumedha Mahajan. In this episode, you will hear Sumedha speak her mind and spill out the passion for sports and fitness from the bottom of her heart, and how Brakefree came into being! But more importantly, you will learn about how investing time in creating or building products that truly add value to your end consumer is actually the secret to success, and how staying true to your intent, will navigate your brand even when times get competitive and challenging. One of the most fun, energetic episodes on Content Kettle, we recommend you hear this one out! To know more about Brakefree and what they've been working on, visit their store here.
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