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How to educate and empower your customers using content marketing with Agnim Gupta, Principal - Tech & Growth - Amrutam
Based out of the globally-known, culturally-rich town of Gwalior, Amrutam is an Ayurvedic Lifestyle Brand and Wellness brand, that has a goal to bring together a community of individuals who are as passionate about Ayurveda and natural living as them. Established as a family-run business in 2006, over 15 years ago, today it is a thriving community of more than 1,00,000+ ayurvedic enthusiasts growing internationally. So we asked their Principal of Tech & Growth, Agnim Gupta to share his secrets on how he turned the business around with his sister, and took the ayurvedic products to market with an all-new approach using content marketing. Tune in to learn from a business that has seen the ups and downs of starting a lifestyle brand, and finding a niche that took them to the top! To know more about them, you can also visit their website here.
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