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The importance of communication to market an unconventional brand in the apparel industry with Sulay Lavsi, Founder - Bummer
A brand that has set out to change the way we feel about our underwear. A brand that has set out to have some fun in our day-to-day. Bummer is doing it all with bold colors and fun prints on their underwear collection, and are winning hearts by using humour at the core of their branding and marketing efforts. In this episode, Sulay, the Founder of Bummer spills his learnings from having started an unconventional brand in the apparel industry and the strategies they used to build a solid foundation in the target market.Tune in for a fun conversation!You can also take a look at their store here.
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