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🔑 Mastering Emotional and Unconscious Clue-Based Experience Design with Lou Carbone 🔓 [Customer Driven]

8/2/2023 • 35 min

In this episode, we delve into the fascinating world of experience management and design with the renowned pioneer, keynote speaker, and expert, Lou Carbone. Join us as we unlock the power of emotional and unconscious clue-based experience design and learn how businesses can create profound connections with their customers. Key Points Discussed: The Essence of Total Experience Management 💖Discover why going beyond surface-level interactions is crucial in crafting extraordinary value and forging deep emotional bonds with customers. Customer-Driven vs. Customer-Centric: A Paradigm Shift 🔄Learn the distinction between being customer-driven and merely customer-centric and how understanding customer desires and emotions drives impactful experiences. Saving Apple Boxes: The Art of Experience Creation 🎁Explore how thoughtful design can create experiences beyond the digital realm, leaving lasting memories and reinforcing brand differentiation. Unraveling the Importance of Clues 🕵️‍♀️Understand how sensory clues shape emotions and attitudes, influencing customer behavior and fostering loyalty. Nurturing the Emotional Connection 🤝Discover the key to creating meaningful and emotionally connected relationships by embedding emotional clues in experiences. Shifting from Push to Pull: A Paradigm Shift 🔄Embrace a customer-driven approach over a product-push mindset to design experiences that truly resonate with customers. Breaking Down Experience Design 🛠Learn how experience management is a journey of continuous improvement, with insights into functional, human, and mechanic clues. The Challenge of Fragmentation in Experience Management 🧩Explore the impact of social media and tools on experience management and the need for businesses to adopt a holistic strategy. Embracing Next Practices for a Competitive Edge 🏆Understand the significance of next practices in staying ahead and innovating in a rapidly evolving world. Unifying for a Positive Impact on the World 🌍Discover how organizations can drive effective experience management by aligning customer focus with business outcomes and embracing new approaches. Join us as we immerse ourselves in the world of experience management and design with Lou Carbone, and learn how to create remarkable experiences that leave a lasting impact on customers and businesses alike. ABOUT NICK GLIMSDAHL Subscribe to my bi-monthly newsletter Find Press 1 For Nick on YouTube Find me on Twitter Find me on LinkedIn LISTENER SUPPORT Purchase Nick’s books: Reasons NOT to Focus on Employee Experience: A Comprehensive Guide Apparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A Coffee BOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY: VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/

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