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Best of PR 360: Gini Dietrich of Spin Sucks
On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why Taylor Swift is a brilliant marketer. Key Takeaways: - The Spin Sucks story - Why thought leaders should be bold - Why Gini loves AI Episode Timeline: 2:40 How to come up with podcast ideas 4:00 Why is Taylor Swift a great marketer? 5:40 How Spin Sucks grew from a blog to a movement 7:40 Why ethics is the backbone of Spin Sucks 9:50 How to define results with a client 11:00 The PESO model 13:50 The importance of creating authority and trust 14:40 Gini on thought leadership 17:40 Gini's thoughts on AI This episode’s guest: · Gini Dietrich on LinkedIn · The Spin Sucks website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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