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Building Credibility in the AI Era: Strategies for B2B Tech with Josh Inglis
Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search. Key Takeaways: - Building B2B credibility - The Trust Engine Framework - Crafting quality thought leadership Episode Timeline: 1:25Josh's journey from trading floors to PR 4:00The steps to finding your unique talents 4:45What's happening at Propllr? 5:50Understanding deep tech 7:24Two levels of B2B technology 8:00The Trust Engine Framework for building credibility 9:30Why is credibility so important in the AI era? 11:40Setting yourself apart in the world of AI 13:30The importance of Josh's long-form content team 16:35Why is community important when building credibility? 18:50How does Propllr maximize AI search 21:30How SEO changes will shift business dynamics 23:45Josh's thought leadership philosophy This episode’s guest: • Josh Inglis on LinkedIn • Email: Josh@Propllr.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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