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Bridging the Gap Between Business and Politics with Matt Krayton
Matt Krayton is the founder and principal of Publitics, which provides counsel to campaigns at the local, state, and federal levels—as well as to clients in the private sector. Most recently, Matt worked on special projects for the 2020 presidential campaign. He is also an adjunct professor in Centenary University’s Business Department, teaching a first-of-its-kind social media program. Here, he discusses the dos and don'ts for companies entering the political conversation and the story behind Publitics’ viral “We Just Did” hat worn by President Biden. Key Takeaways: - The dos and don'ts for companies entering the political sphere - The background behind the viral "We Just Did" hat - When companies should refrain from speaking out Episode Timeline: 2:20 How Publitics bridges the gap between politics and business 4:40 Why companies have a greater responsibility to weigh in on politics these days 6:40 Political statements must be on brand. 7:35 Companies should understand their core audiences before speaking on political topics. 8:10 When remaining silent is the best choice 10:20 Common misunderstandings that companies have about entering the political sphere 13:00 The LA Dodgers’ recent PR disaster 14:20 We often overvalue the opinions of “very online” people. 16:45 Publitics’ viral "We Just Did" hat 21:45 Internet sleuths made the hat go viral. 23:00 You can't force things to go viral. This episode’s guest: • Matt Krayton on LinkedIn • Publitics' website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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