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The Crusade Against Commodity Content with Joe Zappa of Sharp Pen Media
Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. As the founder of marketing agency Sharp Pen Media, Joe approaches content and PR through a three-step process of narrative building, editorial planning, and content creation. From 2018 to 2023, he was the editor of Street Fight, a prominent martech trade publication. Prior to that, he earned his BA from Brown and his Ph.D. in comparative literature from Cornell. Here, he discusses his three-stage approach to marketing and PR and how to avoid producing commodity content. Key Takeaways: - The perils of commodity content - The importance of hiring experienced writers - Branding through crusades - Generative AI Episode Timeline: 1:20 How Joe transitioned from a journalist into the martech space 2:45 Sharp Pen Media’s bespoke three-stage approach to marketing and PR 4:450 The problem with commodity content 7:30 Sharp Pen Media’s content 8:50 The freelance vs. agency debate 11:20 The importance of hiring experienced writers 13:50 How algorithms affect content distribution 15:30 "Broetry" on LinkedIn 17:30 Building a brand's "crusade” 22:00 Why are marketers wrong to be obsessing over generative AI? This episode’s guest: • Follow Joe Zappa on LinkedIn or send him your thoughts here Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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