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The High-Brow, Low-Brow Battle with Funmi Lijadu
Funmi Lijadu is a creative communications specialist who loves pop culture. She has both agency and in-house PR experience across a range of sectors, including art, publishing, finance, tech, real estate, and retail. Currently, she's an account executive at MSL in the UK. Recently, she finished her dissertation on a rather compelling topic that compares reality TV with classic literature. Here, she discusses her dissertation and shares the current challenges faced by her PR clients in the UK. Key Takeaways: - The similarities between reality TV and classic literature - Current challenges in the UK PR world - The perils of trying to be everything to everyone - The importance of diversity in the PR world Episode Timeline: 1:30 What do you want people to learn from your dissertation? 4:00 The differences in the US and UK versions of "Love Island" 5:00 The novels Funmi included in her dissertation 8:30 Romantic themes haven't changed that much over time. 9:00 The disgruntled lover trope 11:00 How Funmi's research applies to PR 13:20 The importance of diversity in the PR world 15:00 The Kendall Jenner Pepsi ad 16:00 The 15-year-old test 17:30 Why do female influencers wear big, floppy hats? 19:00 Current challenges in the UK PR world 21:30 The danger of being everything to everyone 23:20 PR request hashtags 25:40 Gen X vs. Millennial high-brow, low-brow battle This episode’s guest: • Funmi Lijadu • Follow her on LinkedIn and Twitter Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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