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From Awareness to Affiliates with Jessy Klein Fofana, Founder of LaRue
Jessy Klein Fofana is the CEO and Founder of LaRue, a New Jersey-based public relations and affiliate marketing agency. Fofana and LaRue are trailblazing a new kind of PR strategy that leverages the power of earned media while maximizing performance-driven press opportunities. Here, she discusses her company’s unique approach to affiliate marketing, working with news organizations, and the brand awareness-to-affiliates funnel. Key Takeaways: - Affiliate marketing - Luxury brands and affiliate marketing - Working with affiliate partners - Creating affiliate relationships with news organizations Episode Timeline: 1:30 Tod and Jessy's dog troubles 3:00 LaRue's transition from traditional PR to full-service PR and affiliate marketing 4:35 It all starts with brand awareness. 5:45 A LaRue case study 8:50 Common mistakes in affiliate marketing 10:00 Balancing performance PR, affiliate marketing, and earned media 11:00 What makes a good third-party affiliate partner 12:30 Luxury brands are becoming more comfortable with affiliate marketing. 14:00 Working with news organizations 17:00 Kristen Bell’s affiliate marketing campaigns 19:00 Tracking affiliate pieces 20:30 Jessy's sneaker obsession This episode’s guest: • Jessy Klein Fofana • Check out LaRue online and follow Jessy on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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