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Startup Lifecycles and Surviving No Man’s Land – Ruth King Interview
Profitability Master Ruth King is the award-winning author of 5 books including “the Courage to be Profitable” and “Profit or Wealth?” In this interview, we talked about the lifecycle of startups and particularly the challenges of a phase encountered by most companies that she calls “No Man’s Land.” Some of the specific topics we covered were: • When to listen to friends encouraging you to start a company • Talking to potential customers • Characterizing your users • Setting the right price • Managing through No Man’s Land • Transitioning from working in to working on your business • Building an emergency fund to survive the inevitable crises Links Feel the Boot “Boot Prints” signup: https://ftb.bz/join Founder’s Alliance: https://ftb.bz/alliance Blog with transcript: https://ftb.bz/57B Video of interview: https://ftb.bz/57V Recommended books: The Miracle Manager https://amzn.to/3ATK0Gy The Courage to be Profitable https://amzn.to/3ecnxdX Profit or Wealth? https://amzn.to/3kb0N1K About our guest, Ruth King Profitability Master Ruth King has a passion for helping businesses get and stay profitable utilizing the latest systems/processes/technology. After twelve years on the road, doing 200 flights per year, she knew there had to be a better way to reach business people who wanted to build their businesses and train their employees. She began training on the Internet in 1998 and began the first television like broadcasting in 2002. Her channels include www.hvacchannel.tv, www.profitabilityrevolution.com and others. Ruth holds an MBA in Finance from Georgia State University and Bachelor's and Master's Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania, respectively. Her latest book, Profit or Wealth? reached #1 in October, 2020. This book is preceded by The Ugly Truth about Cash and the #1 best-selling book, The Courage to be Profitable. These two books were named two of 37 books start ups should read, along with the books of Napoleon Hill, Stephen Covey, Dale Carnegie and other esteemed authors. She is also the author of two other award winning books, The Ugly Truth about Small Business and The Ugly Truth about Managing People.
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